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Gorenje Invest to Go Global

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Slovenian homes appliances manufacturer to invest in innovation and research

Slovenian home appliances manufacturer Gorenje is to invest €50 million in development and innovation to help it to go global. The company is keen to be more competitive on the European stage and that sales will double by 2020. Gorenje is known for high quality, environmentally friendly products and its newest range of kitchen appliances has been designed in partnership with the celebrated French designer Philippe Starck. High-profile collaborations like the one with Starck are not new to Gorenje: in 2006 the company got together with the prestigious Swarovski brand to create the glamorous CRYSTALLISEDTM refrigerator.

Gorenje has come a long way since its establishment in 1950. Although its headquarters are in Velenje, Slovenia, the Gorenje group owns 83 companies of which 59 are located outside Slovenia.