Now is the time to invest in Slovenian tourism


With record numbers of tourists and overnight stays, experts say this a prime time to invest in the Slovenian tourism industry.

The latest figures to be released show great results for the tourism sector in Slovenia, with the number of overnight stays increasing significantly among both, foreign and domestic tourists. The 12.7 million overnight stays in 2017 was a 13% leap from 2016 and represents an all-time high for the country. The most popular destinations are health spas, the coast, mountain resorts and the capital Ljubljana.

The biggest increase was enjoyed by the alpine resorts which saw an impressive 19% increase in overnight stays. At the coast, where 20% of all stays are generated, the rise was a more modest but still excellent 11% higher than in 2016.

Although opportunities are available in the form of existing hotels and leisure complexes which are currently for sale or looking for investors, new projects are in the pipeline in several areas. Another option is to invest in real estate for the rental market, especially in Ljubljana and the mountain resorts such as Bled, Bohinj and Kranjska Gora which have good rental potential year round thanks to the variety of activities on offer. In the mountains the options include spacious family homes, traditional chalet-style properties and modern purpose-built apartments. In the capital the classical Old Town apartments remain popular but new, eco-friendly properties are also attracting a lot of attention.